Heads turned outside of Maje's Soho boutique last night, thanks to a quirky barbecue-themed window treatment created by Leandra Medine, a.k.a., the Man Repeller. The summery display, complete with AstroTurf, flamingos, and a grill, called for a soirée to celebrate the collaboration. DJ Chelsea Leyland spun tunes while both customers and fashion insiders (like Rebecca Minkoff), snacked on backyard barbeque-themed h'ordeuvres and sipped iced tea and watermelon flavored cocktails. As for the high-fashion, low-key mix at the storefront, Medine claimed HBO series Girls had her dreaming up a Brooklyn shindig. "I've just always been intrigued by Brooklyn parties and Brooklyn barbeques," she said. "I always wanted to go to a party with a garden, tea lights, and red cups. |
Among the many collaborations tacked onto Medine's retail repertoire (most recently Bauble Bar, Dannijo, and Christian Louboutin), she said Maje gave her the most free reign, "This one seems to have been the most creative for me, which I really enjoyed. All Maje said was, 'we want you to design a window for us'—that's it. I was able to do everything else." From cutting the AstroTurf to filling the mannequins' picnic baskets, Medine spent about three hours the night before installing the surrealist design herself. She hopes her vision will lure people to step inside. She added, "My motivation behind this window was for people to walk by and wonder, 'why wasn't I invited to this party?'"
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