First Look: Kate Hudson's New Almay Campaign

Kate Hudson's a master of the "adorably sexy" vibe, but how does the actress, singer, and Glee scene-stealer pull it off? We'll never truly know without hidden spy cameras, but these new images from Almay’s new Color + Care Liquid Lip Balm campaign might give us some helpful hints. Taken behind-the-scenes on Hudson's shoot and sent exclusively to ELLE.com, the pictures have Kate lounging by a serene swimming pool in anyone-can-do-it poses. (Arched back? Check. Bronzed legs crossed on the diagonal? Check. Don't even get us started on the wide, easy smile and long, princess-worthy hair, because yes, she's got that, too.)

Of course, there's also something to be said for Hudson's makeup of choice: a luscious lip with just the right amount of shine and color adds fun and allure to any woman… even if she's not Penny Lane.