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Tuesday, October 15, 2013
The Surprising Way Victoria Beckham Makes All Her Money
Victoria Beckham is in the black. Her fashion business has just disclosed a 2012 profit of £1.5 million pounds; a definite turn up for the books from the previous year's slightly dismal loss of £1.6 million.
How has this company managed to turn things around so quickly? The Telegraph reveals that documents from Companies House suggest it was the business's diffusion line, Victoria Victoria Beckham that saved the day. The label has prices that start at £495, a sum that for many is well out of their financial comfort zone. But, when you think that a dress from the main collection starts at £1,300, suddenly it seems like a steal for a piece of a so-hot-right-now designer. Judging by the SS'14 Victoria Victoria Beckham dress that the designer wore straight after the main-label show this September, we can safely predict that this label and this designer will continue to drive sales, expectations, and fabulous designs in the upcoming year, at the very least.
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