Stella’s Sensual Spring Snaps

Debuting exclusively here on Style.com, Stella McCartney’s Spring ad campaign stars Finnish model Suvi Koponen. Lensed in London by Mert and Marcus, the ads were styled by McCartney herself, who told us that her goal was to “capture the freshness and sensual side of summer.” The snaps juxtapose serene black-and-white photography against striking giant red lips, seasonal pomegranates, and berries. “I wanted to evoke a sense of lushness with the images of fruit bursting with life and love, while balancing that with a contrast in the directness of depicting Suvi simply in black and white,” McCartney explained. Barefaced and dressed in the daisy prints from McCartney’s Spring ’14 collection, Koponen—who also landed this month’s German Vogue cover—embodies the effortless, feminine spirit of Stella’s Spring woman.