This morning, Marc Jacobs announced that he is changing the name of his popular diffusion line, Marc by Marc Jacobs. “I’ve always hated that name,” Jacobs told British Vogue. Of course, the new name has yet to be unveiled; Jacobs is “superstitious” and apparently wants to wait for the right time. Might that be on February 11 at Katie Hillier and Luella Bartley’s first Marc by Marc Jacobs show? We wouldn’t be surprised. The news coincides with Jacobs’ recent departure from Louis Vuitton to focus on his main line as well as the company’s forthcoming IPO.
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