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Friday, May 9, 2014
The Art Fair Survival Kit: Remedy Hangovers, Dead iPhones, and Bad Breath
Art fairs like Frieze are glamorous occasions for wealthy collectors and casual browsers of fine art, but for the gallery directors and sales teams working the show floor, it can be a grueling experience—exhausting days filled with endless banter and always being “on” despite having a skull-splitting hangover from last night’s parties. For those poor souls, Alexandra Chemla, the 27-year-old founder of ArtBinder, has dreamed up this Art Fair Survival Kit, debuting here today exclusively on Style.com. The limited-edition kit, done in collaboration with the artist Deborah Kass, premieres for Frieze Art Fair 2014 at Fivestory. All proceeds from the sale of the kits will go to Free Arts NYC, which promotes arts education to underserved children and families. Among the goodies you’ll find inside: blister Band-Aids, Listerine breath strips, an iPhone charger, Kiehl’s lip balm and eye cream, Purell, Advil, and—for those who can find time for sleep—a Kass-designed “Enough Already” eye mask.
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