If there were one word to describe the hair at Jean Paul Gaultier’s spring 2012 show, it would be gravity-defying; Redken’s creative consultant Guido Palau created ‘50s-style sculpted rolls that circled models’ heads like crowns, adding a bit of height and some edge. It’s the type of coif that works on the runway, but risks falling flat—literally—when you try recreating it at home.
Since cloning Palau isn’t an option, Redken did the next best thing: They created Powder Grip 03, which gives tresses enough texture and fullness to handle dramatic updos. The product, which launches this month, is like a grittier version of hair powder, with just a little bit making a difference. “To me, Powder Grip 03 mattifying hair powder is genius—it creates maximum hold and volume, yet is so lightweight it feels like there’s nothing in your hair,” explains Redken’s Brand Ambassador (and owner of Cutler/Redken salons) Rodney Cutler. “The result is this larger-than-life texture that I could normally only create for my clients by layering in both a volumizing product and a hairspray. It’s the perfect solution whether you’re trying to achieve beachy texture and separation or build the base for a long-lasting updo, yet is easy to apply at home or on-the-go.”
To get overall matte texture (ideal if you’re not headed somewhere tropical for the holidays but want to look like you spent all week in the ocean), rub a small amount of powder into your hands before working it through your hair, with an added focus on the ends. For something a bit more dramatic—like the Gaultier greaser rolls or the French twist at Louis Vuitton (another Palau creation)—shake the product directly on your roots before styling. And if you’d just like to milk your blow-out for a few extra days, Powder Grip 03 can help with that, too: The matte finish makes it easy to go an extra day or two without washing.
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