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Wednesday, December 21, 2011
Dolce & Gabbana Will Not Be Courting the Masses
It’s been an interesting year for Dolce & Gabbana. The brand’s produced one successful collection after another—including one of the most photographed—but its designers, Domenico and Stefano, were sued for tax evasion. They shuttered their D&G collection, not because it wasn’t profitable but so that they could focus on their mainline, while most designers are scrambling to add contemporary lines to their portfolios. They talked to WWD about their 2011; we’ve highlighted the most interesting points below—and don’t hold your breath for a high street collaboration.
On closing D&G: “To have a stronger brand, it must be one and the focus must be on that alone. Yes, some may think it’s a brave decision, but it came naturally to us, and we had been thinking about it for the past three years.”
On the possibility of couture: “No, not really. We just launched a jewelry line, and there are other products in the pipeline: a project we will present by March or April, and many with [beauty licensee] Procter & Gamble for example, and much more…but I can’t say anything now.”
On youth: “We have young assistants in their 20s, we toss them in the midst and they help show a different point of view. It’s the ingenuity or “ignorance” of youth that should be heeded in every field because it helps you see things in a different light. We always ask young people for their opinion. It’s very important.”
On elegance: “Recently, it’s all “trusciume” [in Sicilian, cheap, trashy] — there’s no quality, these fast-fashion companies churning out looks. People thought it was cool, but it’s cheap. You can’t expect quality at 20 euros [$27]. It’s like good codfish at 5 euros [$6.70] — how can it be? But it’s not a matter of price. Elegance is intellectual; it’s about good taste, the cut, proportions, quality, how you carry yourself.”
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