Strength and confidence are the buzzwords
attracting the "ICB girl" to the new collection, launching in fall 2012 with Prabal Gurung as the Chief Designer. The campaign, shot by
Sebastian Kim, features models Katryn Kruger and Laura Kampman in the ICB girl's
element—surrounded by the energy of modern art. All the artwork was custom made
for the campaign under the creative direction of Melissa Jones and Prabal
Gurung. Following suit, the clothes promise to engage boldly with color, prints,
and tailored pieces. The collection will take wearable art to the next level at
Barneys New York and icbnyc.com this month.
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