Starting next Thursday, November 15, Levi's is celebrating the iconic biker look—the inspiration for the Fall 2012 Levi's Vintage Clothing collection—with an exhibition launching in its hometown of San Francisco. For "The Biker" exhibition, on display at the brand's flagship store in SF's Union Square, Levi's invited 21 illustrators and artists from around the world to customize a black leather motorcycle jacket with oil paints. Simultaneously, photos, outtakes, and correspondence from the archive of Danny Lyon, maker of 1968 photo-documentary The Bikeriders and member of the Chicago Outlaws Motorcycle Club, will be shown.
The exhibit will be at the San Francisco store through November 25, and will then travel to NYC to be showcased during the Pop Up Flea from November 30 to December 2. Finally, it hits the Levi's store in Shinjuku, Tokyo on December 7, where the custom jackets will be sold, with all proceeds benefiting charity.
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