Coach will have fans singing this holiday season with its new video campaign featuring internet sensation, Karmin. Real life couple Amy Heidemann and Nick Noonan gained fame from their YouTube cover songs and have continued making headlines with their hit singles "Brokenhearted" and "Hello." The video will feature the pair’s rendition of "Sleigh Ride," as well as products from Coach’s holiday collection.
"It was really organic how we came together," Heidemann said. "Coach has actually been a fan of ours since we starting posting cover videos on YouTube and of course we have always been a fan of Coach, so it was the perfect match!"
The campaign was styled by Rachel Zoe and will appear on her Bravo show, The Rachel Zoe Project. A behind-the-scenes video of Zoe on set was released today at Coach.com along with sneak peek pictures of Karmin’s video looks. ELLE.com snagged an exclusive shot of Zoe at work during the shoot.
Starting November 28, score a free download of Karmin’s "Sleigh Ride" video on Coach.com and on YouTube.
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