Mulberry, a brand that despite its darling ready-to-wear is built on handbags, debuted a few new styles for fall. The focus was on texture, according to Creative Director Emma Hill. “We’ve got Maisy,” she told us after the show. “With no hardware, that’s actually all silicone.” The classic Mulberry placard and Alexa straps are actually embossed on the front of the bag while the sides are a close-cropped shearling. “We wanted to do something really new but have it feel familiar; and I think for me, the things that are really successful—or the things that I really love—make you think, ‘Well surely you’ve had that forever?’ rather than being brand new”
Though the Del Rey sounds brand new, it’s actually quite a staid silhouette, like a classic duffle with an added flap. “It’s another one that feels like we’ve had it for ages,” Hill said. Though the singer for whom its named, Lana Del Rey, courts controversy for her seemingly overnight transformation from cute downtown New Yorker Lizzy Grant to superglam pop star Lana Del Rey, Hill clearly has a girl crush. The two first met after Hill saw the homemade video for “Video Games” last summer. Determined to meet the singer, Mulberry arranged for Del Rey to sing at a dinner they threw in LA at the end of the summer. “[It] was quite magical,” Hill said. “I’ve never seen the ability to shut fifty editors up.”
Del Rey’s the first person for whom a bag has been named since Alexa Chung’s “Alexa” two years ago. Hill attributes the honor to a few different qualities, including those that make Del Rey controversial: “I love the way she kind of mixes all these different things into one, like Old School Hollywood and glamour and Americana, but then throw in Bugs Bunny and Road Runner. It felt very me, even though we’re very different people! It doesn’t hurt that she’s gorgeous and has the voice of an angel.”
So which one will be the new Alexa, dangling off every arm that isn’t otherwise occupied with Celine’s latest design? We’ll have to wait until September to find out.
No comments:
Post a Comment