With one Chloé fragrance campaign already under her belt, spokesperson Camille Rowe-Pourcheresse was eager for round two. “I’m really happy to do the continuation of the signature scent with L’Eau de Chloé,” said the French model and actress. For the fashion house’s new spring eau—which just launched this week—Rowe-Pourcheresse stars in commercials directed by Mario Sorrenti and a print campaign shot by Camilla Akrans. “We shot the campaign in a field in Barcelona last June and the mood on set translated the mood of the fragrance perfectly,” she says. To convey the citrus-floral’s youthful, free-spirited vibe, Sorrenti and Akrans documented Rowe-Pourcheresse frolicking in the grass, blowing bubbles, and climbing trees.
The experience prompted Rowe-Pourcheresse to reflect on her childhood. “I loved the beach and the smell of the Corsican maquis,” she says. “Today, whenever I have time off, I try to escape to Corsica.” When she’s not in Corsica, Rowe-Pourcheresse unwinds with a massage at the Great Jones Spa in New York City. “It’s right under my apartment, and the ladies there have magic fingers,” she raves.
But Rowe-Pourcheresse isn’t really interested in unwinding right now. Instead, after appearing with Black Swan‘s Vincent Cassel in Our Day Will Come, she has the acting bug. “I’m dying to meet or work with Bill Murray,” she says. “He’s the funniest person, and it’d be awesome to do something with him.”
Until she gets Sofia Coppola to make an introduction, Rowe-Pourcheresse is simply looking forward to spring—and misting her Chloé perfumes. “I’m wearing the Chloé signature fragrance right now—I love its rosy smell,” she says. “I’ve been wearing it for several years, but once spring comes I’ll most likely transition to l’Eau de Chloé because it’s lighter yet still very feminine—it’s like the signature one, only fresher.”
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