Keen to showcase the capital’s commercial clout, the British Fashion Council today announced that it will be opening a pop-up shop to coincide with London Fashion Week, stocked with capsule collections from the city’s contemporary brands.
The Shop, with a logo designed by artist Sir Peter Blake and interiors by set designer Robert Storey, will include creations by Bella Freud, shoe designer Sophie Webster, Markus Lupfer and jeweler Dominic Jones, and will also provide a space for flash sales, musical performances, readings, interviews and guest appearances.
Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop opens on September Friday 13th and closes on 22nd and will only be open to Fashion Week ticket holders from 19th.
Follow @LondonFashionWk #LFW #TheShop to find out what’s in store.
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