As if we weren't excited enough about Christopher Kane's Spring Summer 2014 presentation today, the designer has just announced that his company is to open its first flagship store on London's iconic Mount Street.
The shop, which is due to open by the end of 2014 will join the likes of Lavin, Marc Jacobs and Vivienne Westwood on Mayfair's swanky shopping destination.
Christopher Kane, Creative Director, and Tammy Kane, Deputy Creative Director of the brand, commented: "This is an incredibly exciting time for us. To have our own retail space gives us the chance to showcase our collections and to really express our vision. To open in London first was really important to us as this is where our label was born.”
Ahead of Kane's show in London today we spoke to model and Christopher Kane fan Daisy Lowe who told us, "I have no expectations [of the store] because he defies all expectations and that's what makes him so brilliant." Meanwhile Alexa Chung said that she would be celebrating the new opening "With an arm wrestle." And why not?
Back in January of this year it was revealed that French conglomerate PPR had acquired 51% of the Scot designer's eponymous label in order to 'develop the business'. With PPR’s backing, Christopher Kane is set to go global – just look at the trajectory of Stella McCartney and Alexander McQueen (two Brit brands that have had the PPR treatment) - now worth £100 million a pop.
Alexandre de Brettes, CEO of Christopher Kane explained "This is the first step in a new chapter for the Christopher Kane brand. London is a powerful retail centre so our store will become not only a destination for a global consumer but an incredible marketing platform for the brand around the world. Christopher and Tammy absolutely fell in love with the space on Mount Street and I cannot wait to see their creative division for what I am sure will be an extraordinary retail experience."
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