By now, the Linda Farrow story is one of lore. Ten years ago, Tracy Sedino and her boyfriend, Simon Jablon (Linda Farrow’s table tennis-champ son), were redecorating an old warehouse that belonged to his designer mom. And by pure fortune, they discovered a box filled with old sunglasses that Linda had created for Balenciaga, Dior, and YSL in the seventies. The rest is history.
Ten years on and happily married to Jablon, Sedino has been busy fulfilling her mother-in-law’s design dream that was put aside for love, marriage, and children. In the past decade, with Jablon quarterbacking the business angle, Sedino has developed the Linda Farrow brand to an extreme: Their stand-alone products have drawn a legion of fans (think Rihanna, Gaga, Queen Bey, Madonna), and their collaborations have raised the bar even higher. Jeremy Scott, Erdem, Dries Van Noten, Oscar de la Renta, The Row, and Matthew Williamson are just a few designers with whom the brand has worked hand in hand.
To fete their ten-year diamond anniversary, Sedino is taking the brand and its muse—a giant doe-eyed raven-haired doll called Penelope—on a whirlwind road show. First stop was Colette, where Penelope wore Sedino’s Alexander McQueen wedding dress, and now, to Selfridges, where the brand has a “shop-in-shop”—the new parlance for pop-up shop. Sedino and Jablon have called upon ten brands, including Nicholas Kirkwood, Mawi, Falke, and Agent Provocateur to come up with a limited-edition selection of goodies (which will be available until October) to celebrate. And these products are not your typical eyewear. A gold detailed heel from Nicholas Kirkwood, some very naughty bow-detailed pantyhose from Falke, a super-sexy aromatic candle from Cire Trudon, and a Lycra playsuit-cum-harness from Agent Provocateur (which reminds us of something out of Fifty Shades) gives us a clue as to what is on the couple’s minds as they commemorate ten years of marriage and business. A clutch from Bottega Veneta PT 1 and a fur from Saga give the collection just enough grown-up veneer to sugarcoat the boudoir naughtiness. Good to know the flame hasn’t gone out—all ten-year anniversaries should be like this one.
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