Tuesday, April 22, 2014

Cast Eyewear Taps the ATL Twins for Fall ’14


Fahrani Empel (aka Fa’vela Punk) leads an exuberant life. Born and raised in Indonesia, “Fa” claims that since she started modeling at the age of 13, she’s never spent more than three months in one place. She’s a continental drifter/actress/eco-warrior who changes her colorful hairstyles more often than her address, and has lost count of how many tattoos she’s acquired along the way. Another thing to add to Empel’s ever-expanding résumé is eyewear entrepreneur.

Two and a half years ago, she teamed up with business partner Miles Pitt to launch her sunglasses label, Cast, which has gained a following of bold-faced fans including Lady Gaga, Rihanna, and Grimes. Most recently, Cara Delevingne was spotted wearing Cast’s statement-making “You and I Are in Love” shades, its now-signature style with round acetate frames that is also favored by Gaga. Empel recalled seeing Gaga in those glasses for the first time. “I had just spent, like, a hundred days in the jungle [campaigning against deforestation in Borneo] and saw pictures of her in Thailand on the news. I really cried. It was such a major moment for me. I was so proud. It was like, ‘Wow, they’re actually on her face,’” she said.

Tradlands Helps You Get That Tomboy Style


As no woman’s wardrobe is complete without an ample assortment of button-downs, the search for the perfect fit, print, and fabric can be a never-ending journey. Tradlands began creating the staple in 2013. Its product is inspired by him but made just for her with a relentless commitment to shirting’s faintest particulars. Now the San Francisco-based brand, helmed by husband-and-wife pair Jeremy and Sadie Roberts, has enlisted blogger Lizzie Garrett Mettler of Tomboy Style to lend her hand to a collaborative capsule of updated women’s popover shirts, made from a solid white and grape-striped oxford. “Their entire concept came from the idea that there is a lack of well-made, well-fitting, menswear-inspired button-downs for women,” Garrett Mettler told Style.com of what spurred their partnership, voicing her own frustration at not being able to find the perfect popover. “We all appreciate and understand the tomboy ethos,” echoed Tradlands’ Sadie Roberts of the shirt’s tailored but still lightly fitted look and feel.

Fit for an adventure—and built to last—these new designs are elevating the brand that’s been focused on function for so long. “There’s always a goal to fill gaps in the market and improve existing products,” Roberts continued. “[Lizzie] found something missing when shopping for herself.” And together they’re filling that blank space with these two utterly wearable new styles. And while partnering with Garrett Mettler brings new exposure to the brand, the blogger and author reveals that tomboy or not, it’s all in the details. “Every aspect of their design is considered, from the fabric to the buttons.”

Tradlands x Tomboy Style is available now, $167. For more information, visit tradlands.com.

Nike Runs Out of Fuel


Womp womp—Cnet reported on Friday that Nike has terminated production of the Nike Fuel Band and is, in fact, getting out of the wearable hardware game altogether, instead focusing on developing new athletic software. Looks like fitness fans are going to have to figure out a new way to humble brag on Facebook about their workout routines.