Marion Cotillard Jumps on a Trampoline for New Lady Dior Ads

Remember that America's Next Top Model episode where Tyra makes the contestants strike poses while jumping on a trampoline? (No? Okay, well I do.) Anyway, it turns out that inane challenge might actually have some real life practicality, if Marion Cotillard's newest Lady Dior campaign is any indication.

The campaign, WWD reports, features the French actress suspended mid-air, in between trampoline jumps. We think it's a gorgeous way to add something fresh to the ads, which Cotillard's fronted since 2008:

We also think Tyra would give her an A+ for all that smize-ing and fierceness. (And that awesome, mermaid-y floaty hair, and the perfectly pointed toes.)

Plus, the trampoline seems like it would actually make the whole thing more fun and less challenging than having to just jump up and down from the floor using, like, her own two feet and energy right? (Coco Rocha, you should probably ask for one in your next Target shoot:)

CFDA Deems RiRi Bona Fide Fashion Icon

News broke this morning that the CFDA’s 2014 fashion icon award will be going to none other than the sartorial chameleon who is Rihanna. As we’re sure you’ll remember, RiRi shook up the Paris fashion week scene in a kaleidoscope of ensembles—from a prim-and-proper look by Lanvin to a see-through body stocking to a bold Prada fur coat to a mash-up of wares by up-and-coming designers Melitta Baumeister, Hyein Seo, and Adam Selman. Indeed, some credit must be given to Rihanna’s stylist, Mel Ottenberg, who has expertly curated her wardrobe for high impact both on the stage and the street. Rihanna joins the ranks of previous winners such as Kate Moss, Johnny Depp, Lady Gaga, and Iman, and will be honored alongside the likes of Raf Simons and Tom Ford at the CFDA Awards on June 2.

Steve Madden Partners With Brian Atwood

Brian Atwood’s burgeoning shoe empire is in the headlines this morning, as WWD reports that Steven Madden, Ltd. has entered into a partnership with Atwood so they could jointly buy back the brand from Atwood’s former parent company, The Jones Group. The move will mark a first foray into the luxury market for Madden, which also holds Betsey Johnson’s IP. This comes on the heels of the sudden closure of Atwood’s Madison Avenue flagship. The boutique reportedly shuttered because the space is owned by The Jones Group. Madden, who now serves as a creative consultant to his namesake brand, is nothing if not optimistic, saying that he plans on tripling Atwood’s $20 million value in the first year.